How YouTube Stays On Top By Adapting To Emerging Trends From Other Platforms
Understanding the power of crossover genres within social media is key to predicting and getting ahead of the topics and trends we’re all going to be watching next.
In the world of social media platforms, YouTube, having first launched back in 2005, is still like the head of the family. It has gained enough experience and following to withstand any competition that its younger rivals may pose. A lot of its success can be attributed to the huge amount of content creators and subscribers drawn to the streaming platform and its ability to stay relevant and adapt to any new trends emerging from other platforms. Take YouTube shorts for example - hello Reels and TikTok!
At the moment, some of the newer platforms are creating a buzz such as the already mentioned TikTok, and Clubhouse. Both have created trends that are already booming on YouTube. Here we look at these trends and how they have made their way over to that great-grandad of the social media world, YouTube.
Whether you have a TikTok account or not, one thing you will probably be familiar with is the fact its users like to upload, share and comment on dance challenges. These largely impressive routines to popular tracks look awesome on your phone or device, however don't seem to translate quite so well onto mainstream TV. However, these dance videos are starting to make their mark on YouTube. Over the past two years, there has been an increase in ‘dance challenge’ content on YouTube, spiking during the pandemic last summer when these dance videos became a major part of many people’s at-home exercise regimes.
YouTube has also become home to TikTok dance compilation videos and TikTok dance reaction videos. As TikTok’s user base continues to explode, these videos are a starting point for many viewers who are curious about the new platform.
Clubhouse Live Chats
This invite-online live audio party platform has been creating a real buzz this year. The appeal of Clubhouse is in the promise of a ‘live chat’, where people can talk in real-time, without the polish and finesse of an edited pre-recording. The trend of live chat as a concept has massively grown on YouTube recently and YouTubers are so excited about it we can currently track 4,878 mentions of Clubhouse since the start of 2021 across 1,771 channels. Of course, live streaming is already an established concept on YouTube, especially within the Gaming community and we predict it being only a matter of time before we see this peak within the platform as a whole.