There are 3 different types of YouTube videos that, regardless of who is shooting them, will always perform well. These are Product Review Videos, How-to Videos and Vlogs. In this article, we expand upon this and look at a list of 8 video types that if produced correctly will really help grow your YouTube channel.
Before however, it’s worth mentioning that it is not just about the type of video you use as certain topics are more popular than others. So when creating content you need to consider tailoring your ideas around these topics:
Beauty and Fashion
Science and Technology
Now that you are familiar with which kind of genres will perform the best, here are the most successful YouTube video types that will help you grow your subscriber count, views and watch hours!
1. Product Reviews
These are the number 1 most watched video type on YouTube. When filming a product review, make sure to research your product thoroughly. Reviewing a product that is popular among your target audience will gain you more views and subscribers – reviewing a product nobody has heard of will not. Also, by placing links in your video description, you can drive traffic from your channel to an affiliate landing page where you’ll often receive a percentage of whatever your subscribers buy.
2. Product or Merch Launch Videos
These types of videos are excellent for drumming up support for any upcoming product or merch launches, and will also help you gain more subscribers. Make sure you link to where the viewer can purchase so you are maximising sales too!
3. YouTube SEO videos
These kinds of videos can be really successful. You are basing the content on what people most search for on the platform. You will need to conduct the proper research and can utilise tools such as Keyword Tool, where you can type in keywords related to your channel and see similar phrases people are searching for on Youtube.
4. How-to Videos
These are videos where you will demonstrate how to use a specific product or perform a certain action. They can be very successful because they address a problem or a question that your viewer is experiencing and will solve it. For example, a video focusing on how to “start a successful YouTube channel in 2020” has gained 1.4 million views!!
5. Comparison videos
These are videos where the creator is comparing products and reviewing them to show which they think is the best. This is a very versatile style of video and can be made to fit with almost any type of YouTube channel. For example, a video titled “Nutribullet 600 vs 900 Pro Review - Full comparison and Green Smoothie Test” gained over 208k views.
6. Unboxing videos
Unboxing videos have taken the platform by storm and are quickly becoming one of the most viewed styles on YouTube. The content will see the YouTuber opening sealed boxes containing products or merchandise that your audience is interested in. Such a simple but effective concept. People love it!
7. Q&A videos
This is where a YouTuber will answer the questions most asked of them and that their audience is most curious about. These videos are often less produced than other formats so can be a great option when you are short on time and need to get a simple and easy piece of content released. If your Q&A video is on a popular topic that people regularly search, it can also lead to new subscribers as well!
8. Haul videos
These videos focus on showcasing all of the stuff you’ve bought while out on a shopping trip. By buying items that your audience will enjoy, you can draw in new subscribers who are interested in the stuff that you’ve bought. Haul videos appeal to viewers because they can get the euphoric feeling of shopping without any of the negative effects on their bank account. However, bear in mind it is likely to cost you some of your capital in order to make a Haul video but you can still make money out of them by growing your subscribers and watch time.